TOPIC: Advertising Design
Advertising Design
The fundamental element in any marketing plan is advertising design; whether it's for online banner ads, email campaigns, Facebook or magazine or newspaper ads.
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Why Advertising Design Matters

Posted by Alec Hess

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Advertising plays a decisive role in capturing the attention of potential consumers. If you have a great ad with creative graphics and a powerful message you will gain recognition and get noticed. If you don’t put the time and effort into researching and perfecting your ads you risk appearing boring, mundane, illegitimate, or worse. A bad ad can offend the very people you are trying to reach.

It’s important to know that large companies buy millions of dollars of ads every year to produce iconic, eye catching, memorable advertising because it works! They wouldn’t waste their money if it weren’t cost effective. For a smaller business like yours advertising is no less important; the key is getting the most bang for your buck. Finding a unique way to promote your offerings in a memorable way should be your goal.

What We Mean by Ad Design

Ad design as we are talking about it refers to the creation and organization of marketing materials and placement of those materials, whether it be in newspapers, online banners, You tube, brochures or any of a hundred other mediums. Concept, imagery, copywriting, jingles and graphics are all used for one overriding purpose: to give your ad it’s meaning, to generate responses, to build recognition and get people to buy whatever you’re selling. Remember: the way your ads are constructed and presented affects how people perceive your message. 

Two Key Facts:

  1. Good ads are memorable and drive people to act, to buy from you or investigate further.
  2. Bad ads can hurt your business’s reputation and drive away customers.

A recently released Nike commercial featuring Lebron James battling a kung fu master and a dragon, was quickly banned because some believed it was insulting to Asian-Americans.

  Be Aware: Advertising can back fire on you if you don't have good professionals behind you. Being controversial isn't always bad, but insulting people is usally not the best path.  

Do It Yourself; or Professional?

That’s a trick question: any ad that works and is professional looking or sounding; is what you want, whether your mother created it or Saatchi and Saatchi (world advertising leaders).
Generally speaking though, professionals or specialists in advertising design are usually your best bet for outstanding output, and more importantly, results. Ad pros will work with your company to create promotional material; graphic and advertising designs that will make all your promotional efforts more effective.
Important areas include:
  • Logo design
  • Website design, especially landing pages
  • Print and online advertisements
  • Outdoor ads
  • Electronic publications and catalog design
  • In store promos
  • Brochures
  • Direct mail materials
  • Email marketing design
  • And a hundred other non-traditional advertising venues
 
No matter which variety of different mediums for advertising you might utilize, the planning and design of those efforts are extremely important to your profit bottom line. With clever, clean and innovative advertising designs, your business can develop brand recognition and ultimately drive customers to buy from you.
 
We’ve gathered some of the best, reasonably priced vendors for companies just like yours. Also on the following tabs are some amazing deals to help you get started winning the advertising wars. Who will win? You or your competitors?

Alec Hess is a marketer and small business expert as well as Principal of Full Voice Media and Vanguard Healthcare Products; and co-founder of BizSaves. His focus is on small business success and he has consulted, guided and advised many firms.
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Other Articles On Advertising Design:

Forbes: Marketers, Get Ready: 'All Advertising Soon Will Be Digital' Mashable: 5 Hot New Events In Social Media, Dev, Advertising and More
Host a “design contest,” where thousands of designers compete to create a design you love, or your money back. 
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