- Deal Themes
COMPANY INFO: It is common for usability testing to be a pain. It’s expensive and time-consuming. As a result, it doesn’t happen enough.
That is what UserTesting.com is for — to bridge the gap between no user testing and expensive user testing. UserTesting.com lets you “look over the shoulder” of people in your target audience while they use your website. And this makes it fast, easy, and inexpensive for you, so you’re more likely to do it.
The founders — and why they created UserTesting.com
Dave Garr has managed websites for companies such as Apple, HP, Palm, and Intuit. And he won a Webby for his marriage proposal. He’s always been rather obsessed with usability testing, but has been frustrated with how much of a hassle it is. So he ended up doing a lot of quick and dirty usability testing with his neighbors, family, coworkers, friends, and (his trademark) captive audiences at train stations.
Darrell Benatar, a serial entrepreneur, founded Surprise.com in 1999 and hired Dave. He was shocked at the problems people were having with things that he’d always assumed worked fine. So he began doing user testing for all Surprise.com redesigns. Since then, Surprise.com was selected by Time magazine as one of the “50 Best Websites.”