Mobile Marketing Cheat Sheet

Goal: Expand your marketing to people on the go; harness the power of mobile devices to deliver your message to your customer.

Problem: The best way to reach your Grandma or your customer is through their mobile device, but your marketing plan acts like smart phones don’t exist. You need your message delivered to people’s pocketable devices and that message needs to convert the user.
Solution:  Hit people directly on their phones by texting your customers - use SMS marketing software to build your text messageable list and deploy those marketing gems. Printed promotional materials will help you build awareness and signups for the list. Once texted those targets need to be linked to a mobile-optimized website, so get that done as well. You can send messages to announce special events or remind customers of great promotions; which they can use on your mobile site.
  1. Join the world of text message (SMS) marketing: RowdyMarketing,
  2. Get printed promotional materials to encourage list sign-ups: PrintForLess,
  3. Create a mobile version of your site: Mozzart Mobile,

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