Mobile Marketing Cheat Sheet

Goal: Expand your marketing to people on the go; harness the power of mobile devices to deliver your message to your customer.

Problem: The best way to reach your Grandma or your customer is through their mobile device, but your marketing plan acts like smart phones don’t exist. You need your message delivered to people’s pocketable devices and that message needs to convert the user.
Solution:  Hit people directly on their phones by texting your customers - use SMS marketing software to build your text messageable list and deploy those marketing gems. Printed promotional materials will help you build awareness and signups for the list. Once texted those targets need to be linked to a mobile-optimized website, so get that done as well. You can send messages to announce special events or remind customers of great promotions; which they can use on your mobile site.
  1. Join the world of text message (SMS) marketing: RowdyMarketing,
  2. Get printed promotional materials to encourage list sign-ups: PrintForLess,
  3. Create a mobile version of your site: Mozzart Mobile,

Make Your Business Awesome at Customer Service

Goal: Dramatically improve your customer service responsiveness and quality - enhance your website’s conversion rate. 

Problem:  Your customer service is mediocre at best and you need a meaningful way to connect w/ website visitors, potential customers, and your fans. People are on your website with unanswered questions, if they can’t find what they need they will leave you. You may also be seeing a high bounce rates and abandoned shopping carts. You need a better way to connect, but you’re just too busy to hop on the line with every customer.  
Solution: Allow visitors to connect with real support representatives on your website using Live Chat, hire overseas assistants to handle all the live communication work 24/7, and for an extra dose of ‘we listen’ allow customers to submit feedback on your site. 
  1. Install a live chat system to your website: Website Allive,
  2. Find and hire low-cost assistants to run your chat line: oDesk,
  3. Track VA’s using time tracking deal:  Bill4Time,
  4. Collect Website Feedback: BetaEasy,
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